Advertising IDs: How Mobile Devices TRACK You (the Spy in Your Pocket)

Advertising IDs are the silent trackers embedded in our mobile devices, monitoring our every move and preference.

Based on our decade-long experience in the online privacy and cybersecurity space, we have observed a significant rise in the use of Advertising IDs. These unique identifiers are designed to track user behavior across various apps and services, providing advertisers with detailed insights into our preferences and habits. This article aims to shed light on how these Advertising IDs work and what steps you can take to protect your privacy.

Advertising IDs, also known as Ad IDs, are unique identifiers assigned to each mobile device. They are used by advertisers to track user behavior and deliver personalized ads. While they can enhance user experience by showing relevant ads, they also raise significant privacy concerns. Our team has been closely monitoring the evolution of these identifiers and their impact on user privacy.

Pro Tip:

Disable Advertising IDs on your mobile device to limit tracking. This can usually be done through the privacy settings on your device.